We often talk about sustainability in big words such as climate goals, fossil-free transport, reduced consumption. But when it comes to economic models, it is easy to get lost in technical terms. So let’s keep it simple, especially from a consumer perspective. Three economies that are three ways of managing […]
Circular
27 posts
To achieve true circularity, we need more than just smart solutions; we need a new form of collaboration. Co-design, or co-creation, can be one of the most important prerequisites for creating sustainable and circular systems. Co-design means involving all stakeholders in the design process, from users to producers, recyclers and […]
We humans love smart systems. We like it when resources are put to good use, when waste is given a new lease of life, and when what was once waste becomes an asset in another context. This idea is called industrial symbiosis, and it has received a lot of attention […]
For decades, we have lived in a world where consumption has been the engine of the economy. We have produced more, bought more and thrown away more – but rarely thought about the consequences. Now we are starting to see the results of ongoing globalization in the form of a […]
Creating a world where regenerativity and climate positivity are the norm means a shift in how we view our relationship with the planet. It’s no longer about simply reducing our negative impact – it’s about actively contributing to improvement, about making our time here a gift for future generations. The […]
When we talk about sustainability and circular economy, the focus often comes to restrictions: reducing, reusing and recycling. But what if we instead see these “limitations” as a catalyst for something bigger – innovation? History shows that creativity and innovation often bloom when we are forced to think differently, and […]
Finding business ideas that are both sustainable and profitable can be challenging, but with a systematic approach you can increase your chances of finding an idea that both responds to the climate crisis and is financially attractive. As legislation and consumer behavior are rapidly shifting towards sustainability, a window of […]
In 1984, Steve Jobs saw far into the future and understood that computers needed to be not only functional but also inspiring, intuitive and even irresistible. For computers to become central to our lives, they must provide a positive user experience. This vision set in motion a technological revolution, and […]
Welcome, intergalactic traveler, to the Hitchhiker’s Guide to the Circular Economy! Whether you’ve just hitched a ride on a passing Vogon ship or you’re a seasoned explorer of planetary ecosystems, this guide is here to help you navigate the vast, often confusing universe of the circular economy. So, don’t panic, […]
In recent years, the concept of circular ecosystems has gained traction as industries worldwide recognize the urgent need to transition from traditional linear models to more sustainable, circular systems. This transformation is particularly evident in several sectors such as textiles and construction, where companies are beginning to embrace circularity in […]
In a world driven by consumption, the traditional linear economic model seems increasingly peculiar when viewed through the lens of a circular economy. The linear model, characterized by the take-do-throw method, appears paradoxical in various aspects of our modern existence. Let’s explore why the linear approach seems out of sync […]
On the journey towards a more sustainable and circular business model, creating a give-and-take arrangement within your company appears to be a simple but smart solution. This approach not only addresses the challenge of excess materials but also fosters a culture of sharing, innovation and knowledge exchange between employees. It […]
As our world grapples with the bizarre reality of natural resource depletion, the concept of scarcity is no longer an abstract idea but a pressing reality. The decreasing amount of resources in nature causes a paradigm shift in how we perceive, use and above all value products. This shift towards […]
In the quest to create a sustainable and circular business model, modern companies increasingly realize the importance of making Mother Nature their highest priority customer. As companies navigate the complex landscape of balancing profitability with sustainability, adopting a business model that prioritizes the environment becomes not just a choice but […]
What is a blue zone? Blue Zones are geographic regions where people exhibit remarkable longevity and general well-being. These areas, identified by lower rates of chronic diseases and higher life expectancy, have become a source of inspiration for healthier living worldwide. As we delve into the concept of Sustainable Zones, […]
The shift towards circular ecosystems presents a complex transformation involving multiple stakeholders. But within a business or organization there is a level of control that allows for the growth of this ecosystem within self-defined parameters. To truly realize the potential of a circular economy, companies must adopt a holistic approach […]
In the dynamic landscape of modern business life, it is sometimes better to measure change than concrete results because the way we measure results often hinders innovative leaps. This shift in perspective in measurement is particularly clear in connection with transformation. For example, in the transition from a linear to […]
In the world of used clothing, trust is everything. Both buyers and sellers need certainty in various aspects of their transactions, from the condition of the item to the reliability of the other party. Could user ratings be a decisive factor that has the potential to revolutionize the used clothing […]
In today’s world, there is a consensus that a circular transition is necessary. Both companies and society need to adopt more circular processes and use resources and materials in a sustainable way. While many organizations make incremental improvements, it is important to recognize that moving from a linear to a […]
A circular transition involves significant changes that often require a complete overhaul of the traditional business model. It often involves creating new partnerships, adopting innovative product handling methods, implementing alternative payment systems and establishing new transport flows. This requires an entrepreneurial mentality, a willingness to take risks and an eagerness […]
Production and manufacturing is a complex web of processes and operations. Whether it’s creating new items or selling used products such as clothing, each step in the production cycle and handling has its challenges. Let’s explore why the bottlenecks in second-hand production on a larger scale differ markedly from those […]
In an age where environmental concerns are paramount, companies are under increasing pressure to address their carbon footprint and climate impact. But why should companies bother to calculate their climate benefit, and when is it crucial to do so? Let’s go into the importance of quantifying climate impacts and explore […]
In a world facing environmental challenges and growing resource scarcity, the concept of circular business ideas is becoming increasingly prominent among investors. Although circular ideas may seem less profitable upfront compared to linear business models, they will be superior investments in the long run. Let’s explore how circular business strategies […]
On our journey towards a more sustainable future, visionary individuals have played a crucial role in shaping our understanding and commitment to the principles of the circular economy. One such notable figure is Ellen MacArthur, a world-renowned sailor turned circular economy advocate. Through his passion for sailing and his commitment […]
Many people think circular transformation for a company is difficult when the company has worked with a certain business model for many, many years. However, many make it unnecessarily difficult by trying to transform the organization in a way that goes against the built-in way of innovating. There are different […]
Change always carries risks, but what we often fail to consider is that there is also a risk in doing nothing. Undertaking a significant transformation that involves redefining a company’s vision and business model is a substantial risk. It’s like reshaping a company into an entirely new entity. However, if […]
The transition to circular economy is a disruptive mechanism that is changing the way businesses operate and the way society consumes resources. It represents a fundamental shift away from the traditional linear economy model of “take, make, use, dispose” towards a system in which resources are kept in use for […]