Invest in circular business ideas

In a world facing environmental challenges and growing resource scarcity, the concept of circular business ideas is becoming increasingly prominent among investors.

Although circular ideas may seem less profitable upfront compared to linear business models, they will be superior investments in the long run. Let’s explore how circular business strategies align with sustainability goals and why venture capitalists are increasingly valuing circular business ideas.

The Infinite Game

Circular business ideas inherently embrace the philosophy of the “Infinite Game” advocated by Simon Sinek. Unlike linear models, which often prioritize short-term profits and short-term competition, circular strategies focus on long-term sustainability and adaptability. By continuously reusing, recycling and reducing waste, these companies position themselves to thrive in an ever-changing market, making them more likely to be sustainable investments.

The uncertain and changing landscape of venture capital

Traditionally, venture capitalists sought a fairly short-term return on investment. But as the world realizes the importance of sustainability, there is a shift in the mindset of many investors. More venture capitalists now understand that the returns of linear business ideas can be completely absent and that circular business ideas can provide significant returns over time even if it comes later. Investing in circular ventures is therefore in line with ethical considerations while recognizing the long-term economic potential.

Must deal with resource shortages

The world is facing an increasing shortage of resources, from minerals to water, raw materials and energy sources. Circular business ideas, by their very nature, aim to minimize resource use and waste. This makes them not only environmentally responsible but also strategically positioned to mitigate resource-related risks.

Regulatory support

Governments and international bodies are introducing more and more regulations and producer responsibility to combat waste and promote reuse, sharing, etc. These regulations create a favorable environment for circular businesses, as they often receive incentives and preferential treatment.

Changed consumer behavior

Consumer awareness of sustainability is growing rapidly. When investing, it is crucial to consider the customer. Circular business ideas are in line with the demand for environmentally friendly products and services. Investors who prioritize circular ideas are tapping into a market that is likely to expand as environmental awareness spreads.

Balancing potential and risk

Investors are always looking for the right balance between potential return and risk reduction. Circular business ideas, although they may seem more risky initially, often offer significant potential for growth. In addition, they minimize long-term risks associated with resource shortages, regulatory changes and changing consumer preferences. Focusing only on potential or risk can lead to suboptimal investments, while considering both aspects makes circular business ideas a winning choice.


Investing in circular business ideas is not just a matter of ethical considerations; it is a wise financial decision. Circular ventures embrace sustainability, adaptability and long-term profitability, making them increasingly attractive to venture capitalists and forward-thinking investors. In a world grappling with environmental challenges and resource scarcity, circular business ideas are poised to redefine the landscape of profitable and sustainable investment.