Are you the right CEO for the conversion of a company to a circular economy?

A circular transition involves significant changes that often require a complete overhaul of the traditional business model. It often involves creating new partnerships, adopting innovative product handling methods, implementing alternative payment systems and establishing new transport flows. This requires an entrepreneurial mentality, a willingness to take risks and an eagerness for change.

If you’re used to carefully following plans, measuring performance, and making minor adjustments to avoid major disruptions, you may need to reevaluate your suitability for circular transition.

Disruptive, leapfrog, innovation is at the heart of circular transition, which requires the ability to manage multiple simultaneous transformations. While responsibility for employees and the desire for stability are critical, embracing true circular transition may require stepping out of the comfort zone.

Experiments and a positive mindset

Circular transition does not proceed incrementally; it requires the ability to handle incremental changes.

Navigating this transformation therefore requires approaching it with an entrepreneurial mindset – a constant problem solver who sees opportunities rather than obstacles.

It is important to explore these transitions with a positive mindset, as it is easy to identify individual challenges that may appear to hinder the viability of the new system.

Maintaining a systems-oriented and positive approach enables creative problem-solving, enabling a deeper understanding of how challenges can be solved within the framework of the new circular system.

Listen to experience and balancing risks

When embarking on a circular transition, it is critical to listen carefully to those with experience in this area instead of making assumptions. Their insights can provide guidance for effectively dealing with new challenges.

While it is important to consider potential risks, it is equally important to recognize the risk of not transitioning to the circular economy and being overtaken by competitors. The key is to assess which risk is greater and to leverage your strengths to manage risk effectively.

Strategic experiments

Experimentation does not necessarily require significant investment. It is important to focus on the right areas for experimentation.

Engaging in sustainability projects alone does not necessarily constitute genuine experimentation. To truly experiment, one must delve into circular business models and understand the significant impact they have on doing business.


Embracing a circular transition requires an entrepreneurial mindset and a willingness to disrupt the status quo.It requires exploring new ways of doing business and transforming the traditional model into a circular framework.

While it is important to consider employee well-being and operational stability, it is equally important to recognize the need for adaptation and the potential consequences of not embracing circularity.

By experimenting strategically and adopting a positive problem-solving approach, companies can navigate the challenges and discover the transformative power of circular business models.

So embrace the leaps and bounds, adopt an entrepreneurial mindset and unlock the enormous opportunities that lie within the circular transition.