Create a circular ecosystem in your business

The shift towards circular ecosystems presents a complex transformation involving multiple stakeholders. But within a business or organization there is a level of control that allows for the growth of this ecosystem within self-defined parameters. To truly realize the potential of a circular economy, companies must adopt a holistic approach that involves their internal systems and empowers employees to be active participants in the sustainability journey.

By recognizing the interplay between the company’s internal dynamics and the wider circular economy, companies can foster a culture of experimentation and innovation, leading to tangible benefits for both the environment and the company’s bottom line.

Utilize the internal system as an experimental workshop

To strengthen your company’s circular capacity, you can see your internal system as an experimental workshop. Encourage a culture where employees are in turn encouraged to explore and implement circular economy principles in their daily operations. By fostering an environment that fosters discussion of the opportunities and benefits of the circular economy, your company can make significant progress towards contributing to environmental well-being while driving sustainable business growth.

Think beyond the core business

Think beyond the traditional boundaries of your business by identifying and using unused resources for circular purposes. Consider how you can create circular systems such as rent, share and repairs in areas such as the cafeteria, parking lots, roofs and walls, conference rooms, food, clothing and more.

By reusing and repurposing these resources through a circular lens, your company can not only minimize its own waste, but also create and test new business opportunities that contribute to a more sustainable, resilient ecosystem that may generate entirely new business areas.

Leverage employee insights for scalable solutions

Leverage the power of your workforce to understand the challenges and intricacies of circular practices on a smaller scale. Encourage employees to actively participate in identifying and implementing circular initiatives within the organization. By addressing issues such as labor needs, logistical bottlenecks, transportation needs and other scalability challenges within the company, you can gather valuable insights that can inform the development of scalable and sustainable circular strategies for the future.

Strengthen the circular ability

A culture of innovation and sustainability can be instilled by encouraging employees to actively contribute ideas and solutions to promote a circular mindset within the organization. Give them the opportunity to participate in training programs and workshops that deepen their understanding of circular economy principles and their practical application in the workplace. The more experience the employees get from the circular sustainability processes within the company, the better they become at discovering the business opportunities and understanding the risks of circularity vis-à-vis the customers.

By fostering a collaborative environment that values sustainability and innovation, your company can pave the way for a more resilient and environmentally conscious future.

Gamification for improved employee engagement

In the quest to create a sustainable circular system within your company, integrating gamification can serve as a powerful tool to increase employee engagement and participation. By infusing elements of competition, collaboration and rewards into the process of adopting circular practices, companies can motivate employees to actively contribute to the company’s sustainability goals while fostering a sense of camaraderie and achievement within the workforce. Make sure that the competition takes place at group level and does not allow it to be wage-based. Sustainability is about doing something good for everyone and cultivating the holistic approach, not creating short-termism.


As companies worldwide strive to adopt sustainable practices, the integration of circular economy principles into their operations presents a transformative opportunity.

By leveraging the internal system of an organization as a hub for experimentation, thinking innovatively about untapped resources and leveraging employee insights for scalable solutions, companies can make a significant contribution to the circular economy while reaping long-term financial benefits and promoting a more sustainable future for all.