The linear economy is strange

In a world driven by consumption, the traditional linear economic model seems increasingly peculiar when viewed through the lens of a circular economy. The linear model, characterized by the take-do-throw method, appears paradoxical in various aspects of our modern existence.

Let’s explore why the linear approach seems out of sync with our existence as we consider the dynamics of our contemporary society shifting to circularity.

Products’ fast path to the landfill

In a world where our landfills are overflowing with discarded products, the idea of ​​constantly making new objects seems strange. The linear economy’s relentless production of goods without considering the consequences when they are used up or its lifespan feels strange when materials are in short supply.

Share in the digital era

The digital age has connected us globally, making sharing easier than ever. From ride-sharing apps to collaboration platforms and e-commerce with used goods. The notion of not sharing resources or assets seems counterintuitive when it’s easier than ever. The sharing economy exemplifies a profitable circular focus by maximizing the use of existing resources rather than perpetuating excessive production.

Restore value in coveted products

Amidst the prevalence of fake news and artificiality, there is a growing thirst for authenticity. It is strange that we often overlook the value of restoring and extending the life of genuine, high quality products. Repair, renovation and reuse are pillars of circularity, but they are so undervalued in a linear economy that we don’t bother to investigate the value of restoring or rebuilding more products.

Value experiences over products

In a society where we devote a significant portion of our lives to work, it seems strange to invest overwhelmingly in material possessions rather than experiences.

The emphasis on accumulating products ignores the lasting value of experiences that enrich our lives and memories throughout our lives.

Think differently

The circular economy is a compelling alternative that emphasizes regenerative systems, resource efficiency and a shift from ownership to access. Moving from the linear model requires innovation across industries, policies and consumer behaviour. It only requires seeing the value and possibilities in what lies ahead of new production.


By valuing authenticity, the circular economy offers a natural path towards a more sustainable and fulfilling future.

In summary, the linear economy appears more and more strange the more you think about it

As we navigate this transformative era, it becomes imperative to reevaluate our economic paradigms. Embracing circularity is not just about sustainability; it is about returning to healthy values, behaviors and perceptions to develop a world that thrives harmoniously within its ecological boundaries.