To run companies long-term in a short-term business landscape

In the fast-paced and competitive world of business, it’s easy to get caught up in short-term gains and instant success. But the most successful entrepreneurs and leaders understand the great benefits of adopting a long-term perspective. While it may seem counterintuitive to think in terms of decades, let alone centuries, the benefits of such foresight can be transformative for both the business and its impact on society.

This article delves into the significant benefits of having a long-term vision, the importance of infinitive leadership, understanding the role of time perspective in business strategy, and the benefits of customer-centric thinking over a purely competitive approach.

200-year perspective

In the dynamic landscape of business life, a 200-year perspective can create a big change in the way you make decisions, not only with regard to your own generation, or even your children’s, but to generations to come. Adopting a 200-year perspective forces you to think beyond short-term profits and consider the true long-term sustainability and legacy of your business. It cultivates a sense of responsibility towards society, the environment and future generations, driving you to build a business that contributes positively to the world.

The meaning of “infinite” leadership

Infinitive leadership is a concept that extends beyond personal and materialistic benefits. It revolves around the idea of leading with a purpose that transcends individual success and is deeply rooted in creating a lasting impact on the world. Infinitive leaders understand that their decisions today can shape the company’s trajectory for centuries to come. By fostering a culture of infinitive leadership, they inspire their teams to think beyond immediate results and focus on building a sustainable and ethical business.

Define competition and understand your time perspective

Understanding the role of time perspective in your business strategy is critical. While it’s important to be aware of your immediate competitors, a long-term perspective calls for you to focus on the broader market trends and anticipate future challenges and opportunities. By defining your competitors not only in the current context but also in your envisioned future, you can develop strategies that position your company as a trailblazer in the industry and set new benchmarks for success.

A customer-centric way of thinking

As opposed to a purely competition-focused approach to getting more customers, customer-centric thinking enables businesses to build meaningful and lasting relationships with their clientele. By deeply understanding and addressing your customers’ changing needs and preferences, you can create products and services that truly add value to their lives. This approach fosters customer loyalty and advocacy, creating a sustainable competitive advantage that transcends market fluctuations and short-term market effects.

Redefining competitiveness

Being competitive doesn’t just mean outperforming your immediate competitors. It also means constantly innovating, adapting and developing to meet the changing demands of the market and society. By redefining competitiveness to include long-term value creation and societal impact, you position your company as a key player in shaping the future of the industry, driving innovation and promoting sustainable growth.

Guidelines for long-term business thinking

  1. Goal-driven decision-making: Align all business decisions with a clear purpose that extends beyond short-term profits.
  2. Sustainability at the core: Integrate sustainable practices and ethical considerations into every aspect of your business operations.
  3. Constant innovation: Foster a culture of innovation and continuous improvement to stay ahead.
  4. Customer Empathy: Prioritize understanding your customers’ needs and aspirations to deliver unmatched value and build lasting relationships.
  5. Market Awareness: Anticipate market trends and adapt your strategies to proactively address future challenges and opportunities.
  6. Community Engagement: Engage in local communities and contribute to societal well-being through meaningful initiatives and partnerships.


In conclusion, by adopting a long-term perspective, promoting infinitive leadership and prioritizing customer-centric thinking, companies can establish themselves as beacons of sustainable growth, innovation and societal impact.

By redefining competitiveness to include long-term value creation, companies can position themselves as pioneers in their industries and leave a profound legacy for future generations.