The era of hockey sticks is over

In the start-up economy, the once revered model of the “hockey stick” with a huge short-term profit is losing its luster. This outdated mindset of a large amount of profit-money is giving way to a profound change in focus.

It is becoming increasingly clear that a large short-term profit that does not materialize involves much greater risk than a long-term prudent profit with the potential for sustainable growth. As the entrepreneurial landscape evolves, the meaning of the concept of profit transcends just quick financial gains, prompting a deeper exploration of how the concept of profit should be used.

The philosophical underpinnings of profit sharing have evolved, emphasizing the need to direct resources toward endeavors that promote meaningful impact. The leaders who have generated great economic profits, sometimes in a ruthless way for humanity, often realize that the materialistic values ​​this brings are not so meaningful. They often instead use these profits to create new, meaningful companies for which they want to be remembered. Why then not create these companies from scratch and meet the needs in a larger societal perspective and thereby generate a greater satisfying sense of purpose and satisfaction.

This change is in line with a growing realization among consumers that they want companies that actively contribute to improving the world. In this context, companies dedicated to serving and caring for people have gained a competitive advantage, as conscious customers increasingly rally behind companies that demonstrate a genuine commitment to societal welfare.

Consider the case of sustainable and circular business models in the circular economy. These models exemplify the convergence between profitability and environmental responsibility. Companies that follow circular principles strive to avoid waste and use resources optimally, promote the reuse and regeneration of materials. Such a strategy not only promotes sustainable practices, but also underlines the long-term economic viability of companies that prioritize environmental care.

Alongside this evolving start-up landscape, investors are experiencing a remarkable shift in priorities, with investment firms increasingly favoring sustainable business models and leaders advocating a more holistic approach. This transformation in investment culture underscores a growing realization that sustainable practices are not only critical to the well-being of the planet, but also part of long-term economic success.

As investors become more attuned to the impact of this on corporate performance, the demand for leaders who prioritize sustainability and societal well-being is increasing.

Investment companies actively seek visionary leaders who demonstrate a genuine commitment to integrating ethical practices into their business operations. These leaders are not only adept at driving economic growth but also adept at navigating the complexities of environmental stewardship and social responsibility.

The emergence of sustainable leadership has prompted a profound reevaluation of the traditional criteria used to assess corporate profitability. In the modern investment landscape, companies that adopt sustainable business practices, exhibit transparent governance structures and actively contribute to societal progress are seen as more resilient and better positioned for long-term success.

As a result, leaders who embody these principles and espouse a holistic approach to business are increasingly becoming the preferred choice for discerning investment firms.

This strategic shift in the investment sphere means a wider recognition that sustainable leadership fosters greater resilience, enhances brand reputation and cultivates a loyal customer base. By embracing sustainable practices and prioritizing the well-being of the planet and its inhabitants, leaders not only secure investor confidence, but also align their businesses with the values ​​of an increasingly conscientious consumer base.


In summary, the transformation within the startup ecosystem signals a broader paradigm shift in the perception of profit. Although financial gains remain a crucial component, the emphasis is gradually shifting towards a more holistic approach that takes into account the welfare of society and the environment.

These developments not only underscore the importance of sustainable business practices but also highlight the growing importance of incorporating a sense of purpose and responsibility into the fabric of entrepreneurial ventures.

As we navigate this dynamic landscape, the integration of ethical considerations and sustainable principles will continue to shape the trajectory of businesses and foster a future that prioritizes collective well-being alongside economic prosperity.