Create an idea concept

In today’s ever-changing and competitive world, creating a robust and focused idea concept is critical to giving your idea the space it deserves.

Understanding what a concept is and how to articulate it clearly and effectively can be the difference between the success and failure of an idea.
Let’s dive into what a concept is and explore the important questions you should ask yourself when formulating your next big idea concept.

What is a concept?

A concept provides a framework for organizing and interpreting information, enabling us to understand and communicate effectively. A concept is thus a kind of description that represents a category of objects, events or activities that share common properties. It acts as a fundamental building block of thought, allowing us to understand and categorize the world around us.

Important factors for an idea concept

When it comes to formulating an idea concept, it is crucial to focus on describing the elements that give your idea context and create effective communication. Here are some important questions to ask yourself:

  • What is new about the idea?
    A unique aspect or element that adds a new dimension to the idea is essential. You should be able to describe the novelty of the idea. Even if the idea is not new in itself, there must be some element or some aspect that is new about it.
  • What is the benefit of the idea?
    Clearly identify the potential benefit your idea can bring. An intended benefit of the idea gives it its context and shows why the idea should exist and be developed. Being able to identify who benefits from the idea often says a lot about the direction of the idea.
  • Who is the target group?
    Understanding who can benefit from your idea is central to its focus and success.
  • What is the next step?
    Clarify what steps need to be taken to further develop your idea. Identifying the next step in development says a lot about how complete the concept is.
  • Profitability and environmental impact?
    Evaluate both economic and environmental impacts to clearly communicate with potential stakeholders.
  • Miscellaneous
    Sometimes it can be difficult to capture certain aspects of an idea. Adding a heading with “other” or “other” makes it possible to capture things that have been discussed but that do not fit under the previous headings.

Final enrichment steps

To further strengthen your idea concept, be sure to include:

  • Name and slogan: Give your idea a memorable identity and a powerful expression. Giving the idea a name makes it easier to refer to and remember. Expressing a slogan adds energy and can at the same time say something about the feeling you want to convey with the idea.
  • Scoring: Enables an assessment of the strength and potential of the idea concept. Making it possible to score the idea concept makes it visible how much those who developed the concept believe in it. If everything gets five points, it maybe shows more that you feel ownership than that they are actually all good ideas.
  • Sorting: Use appropriate sorting mechanisms or at least a “Go” or “No go”, to clearly distinguish between which ideas should be prioritized.


With these strategies in mind, you’re well on your way to creating an impressive idea concept that will generate attention and spark interest in your next big venture.