Use the brain’s capabilities to become more creative

illustration of creative brain

Creativity is a fascinating and elusive trait that has puzzled scientists, philosophers and artists for centuries. How does the brain produce these “Eureka!” moments, where innovative ideas appear seemingly out of thin air?

What happens in our brains when we engage in creative thinking? Let’s dive into the fascinating world of the brain and explore how it works to foster creativity, with some exciting examples to illustrate the process.

The power of divergent thinking

Divergent thinking is a crucial cognitive process that creates creativity. Divergent thinking means continuing to generate more ideas, perspectives and possibilities, rather than converging towards a single solution. The brain engages in divergent thinking by making connections between seemingly unrelated concepts, enabling the emergence of new ideas.

For example, when a songwriter comes up with a new melody, they may draw inspiration from various sources, such as nature, personal experiences, or other genres of music. The brain combines these different inputs, creates new neural connections and generates a unique melody that did not exist before.

The role of the prefrontal cortex

The prefrontal cortex, the front part of the brain just behind the forehead, plays a critical role in creative thinking. It is responsible for executive functions such as decision making, problem solving and cognitive flexibility, which are essential for problem solving.

For example, when an engineer is designing a new product, the prefrontal cortex is actively engaged in analyzing different design options, evaluating their feasibility, and making decisions based on various constraints. This cognitive function allows the brain to adapt and generate new solutions for design challenges.

The weight of the default mode network

The default mode network, or “inward-directed network” (DMN), is a network of brain regions that are active when the mind is at rest and there is no specific goal-directed activity. Recent research has shown that the DMN is also highly active during creative thinking, indicating its critical role in the creative process.

For example, when a writer is brainstorming ideas for a novel, the DMN may be activated as the writer lets their mind wander, daydream, and make connections between seemingly unrelated concepts. This free-flowing state of mind allows unconventional ideas and new connections to emerge, leading to creative breakthroughs.

The influence of emotions

Emotions play an important role in creativity. Positive emotions, such as joy, excitement and curiosity, can enhance creative thinking by increasing motivation, cognitive flexibility and openness to new ideas.

For example, a chef who is passionate about exploring new culinary techniques and ingredients is more likely to come up with innovative and unique recipes. The joy and excitement they feel for their craft fuels their creativity and drives them to experiment with new flavors and cooking methods.

The power of incubation

Incubation is a crucial step in the creative process where the brain continues to work on a problem even when we are not consciously thinking about it. It enables subconscious processing and integration of information, leading to sudden insights and breakthroughs.

For example, when an artist is struggling with a blank canvas, they may take a break, go for a walk, or engage in another activity. During this downtime, the brain continues to process the visual and emotional signals, and suddenly the artist may have a flash of inspiration about how to proceed with the painting.

Creativity is thus a complex and multifaceted process that involves different cognitive functions and neural networks in the brain. Divergent thinking, the prefrontal cortex, the default mode network, emotion, and incubation all play a critical role in fostering creativity.

By understanding how the brain works during the creative process, we can unlock our creative potential and harness our innovative power.


How can we harness this understanding to enhance our creativity in our daily lives?

Here are some tips:

Cultivate a diversity of efforts

Expose yourself to a wide range of experiences, perspectives and ideas. Read books, listen to podcasts, watch movies, travel to new places, take up different hobbies and connect with people from different backgrounds. Pay attention to this input.

This will provide your brain with a rich and diverse pool of input to draw upon during the creative process.

Create an optimal environment

Create an environment that fosters creativity. It can be about having a special creative space, eliminating distractions and setting aside time for uninterrupted creative work. Experiment with different techniques, such as meditation, music or aromatherapy, to help you get into a relaxed and focused state of mind.

Embrace divergent thinking

Allow yourself to think freely and keep generating ideas when you already have several, and without judgment. Avoid self-censorship or prematurely discarding ideas. Encourage wild and unconventional ideas, as they can often lead to breakthroughs.

Take breaks and allow incubation

When you feel stuck or overwhelmed, take a break and engage in another activity. Let your mind wander and process information subconsciously. Creative insights and solutions often come when we least expect them.

Feel the creativity

Pay attention to your feelings and use them to improve your creative process. Cultivate positive emotions, such as curiosity, joy and excitement, and use them to motivate and inspire yourself. Don’t be afraid to express and explore your feelings through your creative work.

Practice cognitive flexibility

Challenge your own assumptions and beliefs. Reframe problems and be willing to change your perspectives and consider different points of view. Participate in problem-solving exercises that require you to think outside the box and come up with unconventional solutions.

Collaborate and seek feedback

Collaborate with others and seek feedback on your creative work. Other people can provide new insights, perspectives and suggestions that can stimulate your creative thinking.


Understanding how the brain works during the creative process can provide valuable insights into how we can improve our creativity. By fostering divergent thinking, tapping into the prefrontal cortex, embracing the default mode network, using emotion as a motivator, allowing incubation, practicing cognitive flexibility, and seeking feedback, we can overcome creative paralysis and remain creative in our work and daily life.

Enter the creativity of the brain and let your imagination flow!