The Medici effect: Diversity for increased innovation

The relationship between diversity and innovation is a fascinating interplay that significantly affects the dynamics of creative processes and problem-solving processes.

Let’s explore how diversity catalyzes innovation, tapping into the Medici effect to harness diversity’s potential.

The Medici effect: Diversity breeds innovation

The Medici effect, coined by Frans Johansson, highlights how innovation thrives at the intersection of different disciplines, cultures and perspectives. It is the collision of different backgrounds and expertise that gives birth to groundbreaking ideas.

When individuals from different fields collaborate, they provide unique insights, approaches and knowledge, leading to unconventional and innovative solutions.

Short-term versus long-term effect

In the short term, homogeneous groups can exhibit higher efficiency and smoother communication due to shared background and mutual understanding. But this initial advantage often quickly reaches a plateau.

Conversely, diverse teams may face challenges initially due to differences in communication styles or viewpoints. But over time, as they learn to navigate these differences, they consistently outperform homogenous groups.

Examples of diversity promoting innovation

Companies like Google, Microsoft and Apple have recognized the benefits of diversity in innovation. Their deliberately diversified team has contributed to groundbreaking products such as Google Maps, Microsoft Kinect and Apple’s diverse range of products for different demographics.

Nobel prizes are often the result of collaborations in different fields. For example, the discovery of the structure of DNA involved researchers from diverse backgrounds, bringing unique expertise to the table.

Leverage diversity for innovation

While homogeneity can bring immediate impact in collaboration, the long-term benefits of diversity for innovation are undeniable. To harness these benefits, organizations must cultivate an environment that promotes inclusion, encourages open communication, and values ​​diverse perspectives. By embracing the richness of different perspectives and backgrounds, teams can create an ecosystem where innovation reaches completely different levels.

Similar background provides temporary comfort

Selecting employees with similar backgrounds can initially create a sense of comfort and familiarity within an organization. However, relying solely on this comfort can lead to stagnation. Over time, a lack of different perspectives and experiences can limit innovation and hinder the organization’s ability to adapt to new challenges. Embracing diversity, while it may present initial challenges, enriches the organization in the long term by fostering creativity, encouraging new approaches, and enabling a deeper understanding of different markets and customer needs.

Different professions produce remarkable results together

Designers and engineers often approach problem solving from different points of view. Designers prioritize user experience and aesthetics, while engineers focus on functionality and feasibility. When these distinct minds work together, their differences become complementary strengths, often leading to exceptional results. By combining creativity with technical expertise, they bridge the gap between form and function, resulting in products that not only work efficiently, but also resonate with users on a deeper level. On the way there, however, a lot of heated discussions can arise due to the differences in starting point.
Apple’s success with products like the iPhone exemplifies this synergy, where design and engineering seamlessly converge to create user-centered innovations.


Diversity requires real effort and an enabling environment to bridge initial differences. But the rewards are huge—a constant flow of new ideas, different approaches to problem solving, and a competitive edge that consistently drives innovation forward.

In the journey towards innovation, diversity is not just a buzzword but a fundamental pillar that drives progress, creativity and success.