Common misstakes when working with innovation

Illustration of a bulb doing mistakes in creativity, ai generated

Innovation is critical for any organization that wants to remain competitive and relevant in today’s rapidly changing business landscape.

However, working with innovation can be challenging, and there are many common mistakes that organizations make when trying to innovate.

Here are some of the most common mistakes and how to avoid them.

Focuses too much on technology

While technology is undoubtedly an important part of innovation, it is not the only factor. Innovation should focus on creating value. If you focus too much on the technology itself, you risk creating solutions that are not adapted to your company or your customers’ needs and preferences.

Lack of a clear innovation strategy

Innovation requires a clear direction to take, a strategy that describes your goals, resources and roadmap. Without a clear strategy, you risk not understanding the context of innovations and wasting resources on projects that do not match your organization’s goals.

Not involving stakeholders

Innovation is not a one-man job. It requires the participation of all stakeholders, including employees, customers and partners. If you fail to involve stakeholders in the innovation process, you risk creating solutions that are not well received or do not match their needs and preferences for future development.

Not understanding risks

Innovation requires taking risks and being willing to experiment with new ideas and concepts. However, if you are too risk-averse, you may focus on spending resources too early and then lack resources where they are really needed.

Lack of innovation culture

Creating a culture of innovation requires to walk-the-talk. It requires creating an environment where employees are encouraged to take risks, experiment and share ideas openly. If you don’t create a culture of innovation, you risk stifling creativity and failing to generate new ideas.

Failure to measure innovation

Measuring innovation is tricky because the results of efforts can be close without being measurable in the economy at every point. When gearing up innovation efforts, it may therefore be better to measure how well the culture of innovation exists. If you fail to measure and track the right things, you risk wasting resources on things that don’t produce results.


Innovation is essential for organizations that want to remain competitive and relevant, but working with innovation can be challenging. There are many common mistakes that organizations make when trying to innovate.

By avoiding these mistakes and adopting an agile approach to innovation, you can create value for your customers, differentiate yourself from your competitors, and achieve long-term sustainable profitability with innovation.