About Effective Mind

Photo by David Matos

Inspire change. Think beyond. Lead with creativity.

EffectiveMind.com exists because creativity can change everything.

It all started with a crucial insight: Creativity that leads to new thinking is often the fastest and most transformative way to create real results. That insight changed much of the thinking in my life, and since then I have dedicated myself to helping others discover the power of lateral thinking, innovation, and leadership.

Creativity with a purpose

Later in my journey, I realized something even more profound:
In a globalized world where resources are scarce, we must replace short-term, quick fixes with a new way of thinking.
We need creativity not only to solve problems but to change behaviors, reshape structures, and imagine a more sustainable society.

“Just because something is not wrong, does not mean it is right.”

A room for sharper thinking

Effective Mind is a growing collection of insights, tools, and reflections for those who want to think, lead smarter, and create real change. EffectiveMind.com is a website that currently contains 359 posts.

Whether you are navigating complexity, leading innovation or looking to see things from a new perspective, I hope you find new energy for your thinking. I usually focus on business development, but through people.

Real innovation does not start with goals and plans. It starts with leadership, clarity and a mindset that leads to a willingness to change and which in turn leads to powerful processes and human strategies. That is why you will find tools for thinking differently, models for collaboration and sometimes simple inspiring stories where change happens.

What you will find here

  • Creative methods that are written to awaken insights and action
  • Leadership reflections with a focus on agility, systems understanding, creativity and empathy
  • Inspiration and stories from different fields that create new perspectives, make you reflect or are created just for fun

For whom

Innovators. Leaders. Curious thinkers. Anyone who wants to think and reflect, those who want to see further and create change that matters.

My background

I have worked as an innovation consultant in several different industries, and as an innovation strategist in national programs. The mindsets and tools I share here are based on many years of practical experience of innovation, from startups to large companies and public initiatives.

Why this site exists

My operational work is done through projects and collaborations, but this site is the place where I freely share my knowledge and experiences, for those of you who want to lead, create and develop.

Let’s collaborate

Do you have a story, insight, comment or method that fits the spirit of EffectiveMind? Please get in touch. This place is open for shared learning and exploration.