In a world where complex challenges demand fast and effective solutions, the concepts of think-tank and do-tank have become increasingly relevant. Both play an important role in the innovation process, but their approaches differ significantly.
While think-tanks traditionally focus on analysis, idea generation and strategic advice, do-tanks take the step from theory to practice by testing and implementing ideas in reality.
Think-Tank – Ideas and strategic thinking
A think-tank is basically a place where ideas are born, analyzed and developed through strategic thinking. Here, people gather to explore the possibilities of the future, where conversation and reflection lead to insights and new perspectives. When a think-tank takes physical form, the purpose is often to stimulate creative thinking and idea development. It can be any inspiring place – a modern conference room, an artistically designed studio or a relaxed coffee corner. What is important is the atmosphere, the conversations and the creative energy that arises when people meet to think together.
In a think tank, the goal is not to quickly create concrete solutions, but rather to generate new ways of thinking, strategies and long-term visions. Discussions, hypotheses and future scenarios take place, and the process is characterized by exploration rather than production.
Do-Tank – From idea to action
A do-tank, on the other hand, is also about translating ideas into concrete action. Here, the doing is at the center – building, testing and refining ideas to see what works in practice. In a physical do-tank, the difference is clear; instead of comfortable sofas and whiteboards, there are workbenches, prototyping tools, materials and technology that make it possible to create physical models, cases and test environments.
The goal of a do-tank is to quickly go from concept to reality, to experiment and let ideas and insights grow through practical experience. Each prototype becomes a catalyst for new ideas, and through iterative processes, solutions can be improved and refined in a dynamic environment where failures are seen as learning.
Differences in Physical Design and Purpose
The difference between a think tank and a do tank is also clear when it comes to the physical design.
A think tank can be established in principle anywhere where people can gather to think together. A creative environment that promotes the flow of ideas can be as simple as a room with whiteboards, post-it notes and comfortable seating. It is more about creating the right atmosphere than filling the room with advanced technology or equipment.
In a do tank, things usually look different. Here, space is needed to experiment, work with your hands and test ideas in practice. Materials, tools and test equipment are crucial, and the environment is often characterized by a more industrial feel – a place where innovation happens through creation, not just through conversation.
Think Tank and Do Tank – Two Sides of the Same Coin
Despite their differences, think tanks and do tanks complement each other in a powerful way. Think tanks provide structure, analysis and long-term perspectives, while do tanks provide the opportunity to test, refine and concretize ideas. When these two concepts interact, a dynamic innovation process arises where insights and practical experiences go hand in hand.
One of the biggest pitfalls in innovation is getting stuck in eternal planning without daring to take the step to action. To create real change, we must balance thinking with doing. Prototypes, tests and experiments are often what lead to the most groundbreaking solutions.
Doing is too often underestimated in innovation processes – but it is precisely in action that ideas come to life and the future is shaped.
