In a world characterized by complexity and rapid change, we need to reevaluate how we approach problem solving and innovation. Traditionally, we have used solution-oriented creativity, where the focus is on identifying a clear problem and finding a new, often innovative solution. This method is effective when the goal is clearly defined – it gives us a direction and helps us quickly focus our thinking on solving the problem in the best way. But what happens when the problem is not clearly defined, when the solutions depend on many factors, and where the effort requires long-term commitment and collaboration?
Here we need a different type of creativity – guiding creativity.
Dealing with complexity requires guiding creativity
Guidant creativity differs from traditional solution-oriented creativity in that it recognizes the complexity of both the problem and the solution. We live in a time where challenges can rarely be solved through a single, well-formulated problem statement. Climate change, social sustainability and digital transformation are examples of areas where the answers are not simple, and where solutions require broad support and cooperation between many different actors.
Previously, much of our creative energy has been spent on formulating the problem as clearly as possible in order to more easily generate solutions. In guiding creativity, the goal is instead to create problem formulations that arouse the desire to collaborate and anchor different solutions. We must work with questions that are not only clear but also engaging and inclusive, so that more actors feel involved in the solution process.
From idea to implementation – a necessary transition
One of the biggest challenges in solving complex problems is that many ideas stay on the drawing board. Guiding creativity therefore requires that we not only generate ideas, but also create an implementation plan that breaks down the complexity into manageable steps. Without a clear path forward, we risk getting stuck in analysis and idea development without creating real change. Guided creativity is therefore about ensuring that each solution has a plan for implementation, where different perspectives and stakeholders are involved from the start.
A process of maturation and learning
An important aspect of guided creativity is the realization that it is not a one-off effort, but a process over time. Participants and organizations mature in their understanding of the problem and solutions as they participate in the process. The initial idea generation is just the beginning – the real creativity occurs in the gaps where ideas are tested, re-evaluated and further developed as the understanding of the context deepens. This requires patience and an openness to let creativity continue to live throughout the process, rather than focusing solely on arriving at a “creative idea” at a given moment.
The gap between organizational development and idea generation
Guided creativity is located in the borderland between organizational development and creative idea generation. It is about building a culture where innovation does not happen in isolated workshops, but is an integral part of the ongoing development of the business. It also means that creativity must be seen as a tool for change at the system level, where insights from different parts of the organization are woven together into a whole that creates real value.
The future need for creative leaders
For guiding creativity to have an impact, more people with experience in leading creative processes are needed. Process leaders, project managers and meeting leaders who not only have theoretical knowledge, but also have practical experience in navigating complex processes and creating engagement over time. These leaders must have the ability to facilitate conversations, balance different perspectives and keep the energy alive even when the path forward is unclear.
Moving from solution-oriented to guiding creativity is a necessary development in an increasingly complex world. It is time to embrace a creativity that not only solves problems, but guides us through them – step by step, over time, and with a desire to create long-term change.
