4 things to encourage curiosity

Illustration of a cat geting ideas, ai generated image

Curiosity is often cited as a key characteristic of highly creative individuals. It’s easy to see why: curiosity inspires us to explore, experiment and learn new things. When we are curious, we are more likely to ask questions, challenge assumptions, and seek new ideas and perspectives. This in turn can lead to breakthroughs in thinking and new approaches to problem solving.

But what is it about curiosity that makes it such a valuable quality for creativity? And how can we cultivate more curiosity in ourselves and our teams? Let’s explore the relationship between curiosity and creativity and offer some tips to foster a more curious mindset.

First, let’s take a closer look at why curiosity is so important to creativity. One reason is that curiosity helps us break out of our existing mental models and ways of thinking. When we are curious, we are more open to new information and perspectives, and more willing to challenge our assumptions and beliefs. This can lead to us discovering new connections and insights that we might not otherwise have thought of.

Another reason why curiosity is important to creativity is that it helps us stay engaged and motivated in the creative process. When we are curious about a topic or problem, we are more likely to remain focused and persistent in our efforts to explore and experiment. This can help us overcome obstacles and setbacks and ultimately lead to more innovative solutions.

How can we cultivate more curiosity in ourselves and our teams?

Here are some tips:

Encourage questioning

Encourage group members to ask questions, challenge assumptions and seek new perspectives. Make it clear and show by your own actions that there are no “stupid” questions, and that all ideas and perspectives are valuable.

Create a safe environment

Make sure team members feel safe to explore and experiment without fear of judgment or criticism. Encourage a culture of experimentation and learning, where failure is seen as an opportunity for learning and development.

Provide opportunities for learning

Encourage team members to learn new skills and explore new topics outside of their immediate area of expertise. This can help them build a broader base of knowledge and perspective that can inform their creative work.

Celebrate curiosity

Avoid criticizing those who have difficult questions. Instead, make a point to celebrate and give recognition to team members who demonstrate curiosity and a willingness to explore and experiment. This can help reinforce the value of curiosity and inspire others to cultivate this quality as well.


In conclusion, curiosity is a powerful driver of creativity. By cultivating a more curious mindset in ourselves and our teams, we can break out of our existing mental models, stay engaged and motivated in the creative process, and ultimately achieve more innovative solutions.

So if you want to inspire your team to be more creative, start by fostering a culture of curiosity and exploration.